Ethical fashion is not just a trend but a global necessity, as the fashion industry is the second biggest polluter after oil. And we are all to blame- fashion brands who produce clothes to fulfil an innate human impulse, and us who buy clothes because we like how they look, feel and are socially desirable. We seldom shop clothes because they are functional or ethical, mass consumption depends on trends that change instantly.
Against this force are the sustainability champions, born with a vision to invoke consumer consciousness and to spark the need for shoppers to choose quality over quantity. The idea that propels this movement is decision making based on a moral value system. The community originates from both sides- manufacturers who spotted the need to produce sustainable products for shoppers who appreciate quality clothing with a value system similar to their own.
One of the companies shifting the industry trajectory towards sustainability is KT Label, an innovative Turkish-American leather tannery, set up in 1907, supplying leading fashion brands with ethical, safe and ecological leather labels. KT Label sources the highest quality leathers and are fully in control of the production supply chain using proprietary ISO and Oeko-Tex® certified formulas to treat the leather and produce a product that lasts a long time.
Most recently KT Label forged a partnership with MI Vintage, an up cycled brand sourced in Los Angeles and customised in Barcelona, to endorse together the ethical fashion movement. MI Vintage sources second hand clothing from the US and customises them to make the vintage relevant today. KT Label was the perfect label choice for the young brand because both companies share the same vision: to prolong the life of apparel using ethical and sustainable methods.
Click here to discover the KT Label universe.
Watch the “Shifting Fashion KT Label and MI Vintage” video.