Where other fashion decades can be labeled interesting, exotic and artistic we remember the 80s fashion and lifestyle as POWERFUL. Fashion in the 80s was a way of expressing wealth and exuberance, coinciding with the growth and power of companies and financial markets at the time- think Wolf of Wallstreet. This newfound social power and security liberated a powerful force of individual assertiveness as people no longer depended on family values and traditional culture to feel supported in their lifestyle choices. Instead they found stability through consumption- in particular products and experiences that reasserted their status position and enhanced their physical appearance. 80s fashion and lifestyle promoted American and western values of ‘work hard play hard’ and sexualised success. We are inspired by this decade where society aspired for perfection and particularly its expression on the beach which we want to emphasise for August: perfect bodies, bronze tan lubricated with coconut oil, pastel colors complemented with exaggerated fluorescents, hair gel, structured and body enhancing clothes alluding to the ideal body shape. We want to go back to this era and dress to feel like gods and goddesses on the golden sands.