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Flashback: Lolita in 1997

Vintage Fashion

Posted 3 years ago by Marta J

late 90s trends

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1997, a dramatic year marked by the deaths of Versace, Princess Diana and the release of the new reproduction of Nabokov’s Lolita was toned down by fashion. Extravagant situations and personalities are dressed down only to emphasise the eccentricity more. Strong personalities don’t need embellishment- it’s enough to read their face to get the point.

This soft rebellion is perfectly painted by the S/S97 Prada collection- monochrome, transparency and selective 70s retro, like block heels and floral patterns. A hide and seek game is played between sexuality and prudence- in the same way pursuit and perversion is played out in Lolita.

We want to take this prudent sexiness and apply it both to our closet and to our life- creating an air of mystery to how we act and how we dress- wear transparent shirts and dresses but hide them under a big coat. Make your hairstyle child like but then paint your lips red and act serious but seduce with your eyes.

Tags

  • 90s
  • 90s fashion
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