There is so much more to Naima than her style and her sweet, delicate appearance. Her influence lies in her inspirational voice and remarkable positivity that instantly draws us to her hugely successful Instagram account, @instanaimabarcelona. Moreover, Naima is the perfect example that you can pursue your dreams at excel at them at any time of your life, and this is the spirit we want to pass onto our readers, who can then pursue their own dreams, whether that is fashion, finance or food, the world is your oyster.
Naima is a Moroccan native who moved to Barcelona years ago and worked in telecommunications, a sector that she appreciated but never allowed her the freedom to pursue her creative side. Even when working for the large telecoms company she always brought her love of style to work. As she was going though a tough personal period she realised the importance of dedicating energy and love towards activities she truly felt passionate about so, when starting her first tumblr blog, and then her current blog Naima Barcelona this was to fulfil her need to share her inspirations with close friends and family, not realising that her posts will draw a sizeable fashion community. She initially followed the tumblr blogs created by Tash Sefton and Elle Ferguson who are to date her style muses and who eventually encouraged her to create her own tumblr blog.
Today Naima has almost 300, 000 followers on instagram and is among the favorite fashion influencers for brands and fashion lovers in Barcelona and internationally. In our interview we follow Naima to the luxury multi brand store Jofré where she picks out her favorite pieces and then have a casual coffee and talk about fashion, style and inspiration.