With 4.3 million followers on instagram followers, Aimee Song is one of the most powerful fashion influencers, and forms a part of a group of Korean bloggers which are conquering the world thanks of their immaculate attention to detail in content.
Part of Aimee Song’s success is due to her girl next door style which can be applied each and every one of her millions of fans. Her daily looks are casual and chic at the same time. Then whatever she wears she photographs in settings with a similar style and background colors which give the photos a very harmonious effect.
Aimee Song initially started sharing interior design inspiration and her knowledge for interior design has served her well because her capability to find ideal locations for her content shoots. She claims she started her blog because she felt very different from what was featured in magazines at the time but then found herself to be very accessible and popular to the masses.
We unveil the secrets behind her outfits successes and give you some Aimee Song style inspiration.
Basics and Monochrome
If you look through Aimee Song’s instagram you will notice that she has a tendency to wear basic colors (black, white, grey, nude and brown) and often in a monochrome combination (one color block at a time). Styling your clothes this way gives you a lot of freedom for making endless combinations with skirts, pants, shirts, blouses etc as everything goes with everything. Secondly, content wise, it’s much easier to blend in settings when wearing basic colors then when dressing in multi- color. Third wearing basics makes you look slim and chic as it adds a minimalist touch to it
Velvet and Wrap Dresses
Velvet has been one of the more popular textile trends of this year’s A/W season. It literally has exploded over social media and for good reason- velvet is rich and feminine. Aimee Song is a big fan of wrap dresses, so much so that Diane Von Furstenberg, the designer who invented the wrap dress wrote the foreword of Aimee’s new bestselling book- “Capture Your Style”. The wrap dress suits Aimee Song’s laid back and casual style perfectly as it is an item you can wear day and night depending on the accessories and on the occasion. Also a big bonus with the velvet wrap dress is that you can take sexy selfies of your chest adorned with jewellery.
The classic jean with white shirt combo
We have probably seen this outfit countless of times in our everyday life but the success of it depends entirely on your executions. The best references come from the late 80s and early 90s model photoshoots and movie scenes where models like Cindy Crawford and actresses like Julia Roberts wore these basics flawlessly. Aimee Song’s secret in this look is that she took care of the details- her hair is perfectly waved, the shirt is loosely tucked in and the cargo pockets give it an urban safari touch, the jeans are slim fit and the belt is a vintage detail which works well.
The multi-layered flamengo dress
The best thing about Aimee Song’s style inspirations is that she sticks to her basic outfits and then, out of the blue, appears in a ultra feminine maxi dress for no special occasion. It is that kind of confidence that take a blogger to the next level, because most won’t be bothered to do the extra mile and appear in extravagant clothes. So the lesson here is- don’t be afraid to wear your evening clothes during the day and appear like something out of the ordinary.
Pastels and how to style formal clothes
Another place where Aimee Song scores brownie points- translating into countless followers for her account, is her capacity to style office clothes. Most of us followers, between the ages of 22 and 35 are working women and need style inspiration for how we can wear beautiful office clothes. Here Aimee Song shows how you can pair a button up shirt with and oversized blazer and high waist shorts for a summer office outfit. With this outfit she shows that dressing for work can be fun, chic and elegant, winning our hearts.